We are excited to announce

The Wave of the Future...

The Bi=Ball...

A New Generation Perm Roller!!




Primarily Color was established in February of 1997 as a Dikson Distributor in San Diego, Temecula, & Murrieta. 

We offer education which includes “hands-on color workshops” or in salon classes, free deliveries* on Wednesdays and Fridays, and always premium service.  Our technical hot-line is our local number and we provide response to any questions or color problems.

We carry only the best products the beauty industry has to offer, which includes Dikson color as well as support & styling products. 

The following pages are an example of what we offer to the Salon Professional.


* free delivery in the San Diego area, $75 minimum order.



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